Organizations frequently need access to data integrated from multiple sources, both internal and external. These are frequently unintegrated – they don’t use common keys. Thus, for example, the customers and products in system one can’t be tied to those in another nor to lists purchased from outside vendors. GR links these data elements, providing the ability to view your organization as though it were actually run on a single, integrated system.
Golden Record allows organizations to determine which records appear in multiple databases, files, and spreadsheets and then keeps track of these relationships even if the data in those sources changes over time.
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